Balance & Bliss

FACT-CHECKED ✅ H ypernormalisation, a term originally coined by Alexei Yurchak to describe the paradoxical stability of a dysfunctional Soviet system, now resonates in our post-truth era. This article critically reflects on how contemporary society, politics, and technology construct a façade of normalcy while deep-seated contradictions remain unaddressed. By examining historical origins, media influences, and modern manifestations, we explore why challenging hypernormalisation is essential for reclaiming authentic public discourse and fostering meaningful societal change. Hypernormalisation now resonates in our post-truth era.   (📷empowervmedia) The concept of hypernormalisation was first introduced by Alexei Yurchak in his seminal work Everything Was Forever, Until It Was No More: The Last Soviet Generation , where he described a state in which an apparent normality masked systemic dysfunction and internal contradictions. In the late Soviet Union , everyday life appeared orderl...